The Sumi Group (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit www.thesumigroup.com or subscribe to our mailing list.

We comply with international privacy laws, including:

• The UK General Data Protection Regulation (UK GDPR)
• The EU General Data Protection Regulation (EU GDPR)
• United States privacy frameworks (e.g. CCPA, CAN-SPAM)
• Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
• Other applicable global data protection standards

1. Who We Are

The Sumi Group is a theatre and film production company operating in the United Kingdom and Nigeria, with a global audience.

Contact Information:
📧 infoqueries@thesumigroup.com
🌐 www.thesumigroup.com

2. Information We Collect

We may collect and process the following personal data:

• Personal identifiers: Full name, email address, and optional location
• Marketing preferences: Subscription details and interaction with our content
• Technical data (via cookies): IP address, browser type, device information, and website usage data

3. How We Use Your Information

We use your information to:

• Share updates about our productions, shows, and events
• Inform you about ticket sales, merchandise, or collaborations
• Understand and improve how our audience interacts with our website and content
• Respond to questions or enquiries submitted through our forms or email

We do not sell your personal data to third parties.

4. Legal Basis for Processing

Our legal basis for processing your data depends on your location:

• UK/EU: Consent, legitimate interest, or contractual necessity under GDPR
• USA: Consent and compliance with relevant laws (e.g. CAN-SPAM, CCPA where applicable)
• Canada: Express or implied consent under PIPEDA
• Global: We apply international best practices regardless of jurisdiction

You may withdraw your consent at any time by unsubscribing or contacting us directly.

5. International Transfers

Your data may be transferred to and stored outside of your country of residence, including in the United States and Nigeria. When we do this, we ensure appropriate safeguards are in place to protect your privacy in line with UK/EU standards, such as Standard Contractual Clauses (SCCs).

6. Data Storage & Protection

We store your data securely using trusted cloud platforms and email marketing providers. Security measures include encryption, secure access controls, and ongoing monitoring.

Data is retained only as long as necessary for the purposes stated in this policy, or as required by law.

7. Your Rights

Depending on your country, you may have the right to:

• Access the personal data we hold about you
• Correct or update your information
• Request deletion of your data
• Object to or restrict certain processing
• Withdraw your consent
• File a complaint with your local data protection authority

To exercise any of these rights, email us at infoqueries@thesumigroup.com.

8. Children’s Privacy

We do not knowingly collect data from individuals under the age of 13 (US) or 16 (UK/EU) without verified parental consent. If we learn we have done so inadvertently, we will delete such data promptly.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Enhance your browsing experience
• Measure and improve site performance
• Understand how users engage with our content

You can manage your cookie preferences through your browser settings. For more details, please see our [Cookies Policy].

10. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. Please review the privacy policies of those websites if you choose to visit them.

11. Policy Updates

We may revise this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our website or mailing list services means you accept the updated terms.

12. Contact Us

For any questions, concerns, or to exercise your data rights, please contact:

The Sumi Group
📧 infoqueries@thesumigroup.com
🌐 www.thesumigroup.com